Search engine optimization (SEO) is something that all website owners who want their sites to rank higher in search engines should embrace. To get better rankings and increase traffic, it is imperative to use the best SEO strategies.
However, you need to understand that SEO techniques focus not only on search engines but the overall user experience as well. In addition, Google continues to update its algorithm, and the tactics used five years ago will not be effective today.
This is a list of 9 advanced SEO Techniques
Auditing your website helps you understand why you are not getting enough search and sales traffic. Many SEO companies offer this service, but you can save a lot of money by doing it yourself.
Here’s what you should be looking for during an audit:
Internal linking is one of the most underrated SEO tactics around. As SEO, we are often too quick to research new backlinks before ensuring the ones we already have are working as efficiently as possible.
These are the most powerful pages on your website, the ones with the most referring domain links.
Comparison Keywords are terms that compare different things, like:
People who search for Comparison Keywords are relatively advanced
Using dynamic parameters for paginated pages
In other words,
https://alpha2zeta.com/seo-topics/page/2
To this
https://alpha2zeta.com/seo-topics?page=2
This new format helped Google figure out our paginated page URL patterns. That way, Google spent less time re-crawling our paginated pages. And more time finding and indexing new stuff.
Build Backlinks
Backlinking is still an essential part of search engine optimization strategy 2022
Keep in mind that quality is also essential. Unwanted links can adversely affect your website performance. Links from low domain authority (DA) websites are unlikely to be of much value. In comparison, links from older domains have a higher value than links from newer domains.
Comments can help your SEO for three reasons:
RankBrain is an artificial intelligence system that helps analyze search results. Find out what a content page is and how it relates to the keywords people search for. Essentially, it helps to link a search to relevant results.
Low competition keywords are keywords that you can rank for without much effort. Usually, you won't need to link a lot or have high website authority (domain rating) to rank them and get organic traffic to your website.
Mobile page speed as an SEO ranking factor became an SEO benchmark in 2018. However, the most exciting thing was how this ranking factor influenced search optimization.
