What are nofollow links? Nofollowed links are hyperlinks with a rel=“nofollow” tag. These links do not influence the search engine rankings of the destination URL because Google does not transfer PageRank or anchor text across them. In fact, Google doesn’t even crawl nofollowed links. Nofollow vs. follow links Followed and nofollowed links look identical to the average web user. Here is an example of a nofollow and follow links: Followed: 1 <a href="https://example.com">Hello world !!</a> Nofollowed: 1 <a...
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Alternatives To Mailchimp: Comparison Table (With Features & Pricing) Mailchimp’s templates, possibly the fact that they are one of the most popular email newsletter services which is definitely appealing for small businesses (but won’t help you down the line), its segmentation and A/B testing options are some of the features that made it into what it is today. But Mailchimp isn’t for everyone. 1. Mailchimp vs Moosend Moosend is up first! If you think that Mailchimp can provide it all but is more than a little pricey, then Moosend has your...
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What is a robots meta tag? A robots meta tag is an HTML snippet that tells search engines how to crawl or index a certain page. It’s placed into the <head> section of a web page, and looks like this: <meta name="robots" content="noindex" /> Why is the robots meta tag important for SEO? The meta robots tag is commonly used to prevent pages showing up in search results, although it does have other uses (more on those later). There are various types of content that you might want to prevent search engines from indexing: Thin...
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Best SEO Plugins for WordPress If you have a WordPress site, there are several plugins that you can install that will really help you. Which ones? That’s exactly why I developed this list of the best SEO plugins for WordPress. Yoast SEO Yoast SEO is one of the most popular WordPress SEO plugins, with over five million active installs to date. What can you do with that? Many things. Create an XML sitemap Check your site in Webmaster Tools (Google, Bing, Baidu, Yandex, etc.) Exclude (“noindex”) certain types of content from...
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Difference between SEO and keywords? SEO means “search engine optimization.” It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” search results in search engines. A keyword, in the context of search engine optimization, is a specific word or phrase that describes the content of a web page. What are the SEO keywords? Let’s start with a definition. SEO keywords are words or phrases (search terms) that people use when they search for information through a search...
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Email Marketing Platforms It doesn't matter what online business you own, be it an eCommerce store, review blog or even a YouTube channel, being able to capture, nurture and build an email list of subscribers is crucial in building a brand. An email list also allows for a secondary source of traffic, reminding potential customers, or subscribers about new products, articles or videos that have been released. Marketing Platforms such as GetResponse or Moosend allow business owners to do all of this, through list management tools, automation flows, templates and...
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What Is the Google Search Algorithm? The Google search algorithm refers to the internal process that Google uses to rank content. It takes a number of factors into account when determining these rankings, such as the relevance and quality of the content against a particular search query. Before we go deeper into what exactly these factors are, though, it’s a good idea to first understand the broader context of the Google ranking process. The basics of how Search works Inclusion in Google's search results is free and easy; you...
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When you Google a query, you’ll likely receive a list of web pages as a result. But did you know that you can use Google to find more than standard web pages? Google can help you find books, documents, spreadsheets, presentations, Adobe files, and much more with the help of file type search. Files Types Available on Google Here is a complete list of file types that you can find on Google: Format File Extension Adobe Portable Document Format pdf Adobe PostScript ps Autodesk Design Web Format dwf Google...
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What is an Htaccess file? The .htaccess, or Hypertext Access file, is a configuration text file that controls the directory and any subdirectories located on an Apache webserver. If you use a Linux-based web hosting plan, your web properties likely run on Apache. You may have seen the .htaccess file in certain directories, particularly if you have deployed WordPress, Shopify, Craft, or any other content management web software. The .htaccess file can include specific instructions to the server. This file can configure the server to require a password for the directory where...
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Choosing the best web hosting provider is a great place to start your journey towards building a solid online presence. What is a web hosting service, and why do you need it? It’s a service that allows individuals or organizations to host a website that is usually accessible via a web browser. It’s a specialist provider that securely stores your files (HTML, pictures, etc) and makes sure your site runs live on the internet. Some things to consider when making a decision on the right web hosting provider include,...
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