1. Improve Title Tags Look at your highest-level category pages. My research shows that eCommerce category pages should drive up to 32-percent more organic search traffic than product pages. Sometimes a small, common-sense tweak to a title tag can make a big difference, especially if your eCommerce platform generates default titles based on the labels in your taxonomy and the site’s name. This can result in title tags such as “Women’s – [Your Site].” Do your title tags make sense? Can you make them more specific or relevant? For example, adding...
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