What is WordPress? WordPress is a CMS, or content management system. It was originally built as a blogging system, but it has since evolved into a full-fledged website builder. Technically, WordPress is a self-hosted open-source content management system. You can build a site with WordPress, but it’s not technically a website builder (as you’ll learn below). With WordPress, you install the core version of WordPress on your website. Then, you choose and install a WordPress theme, which will form the foundation for your website. Your theme is what will control...
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Why choose WordPress to build your website? Building a website as a beginner used to be near impossible to do yourself. You had to either spend hours upon hours learning how to code, or you had to hire a developer to build your site for you. Luckily, those times have changed for the better. First, we had the introduction of WordPress, which allowed complete beginners to create and customize their sites. But even then, WordPress had a bit of a learning curve when making changes to the overall design of...
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SEO Definition SEO (search engine optimization) is defined as the actions taken to improve and refine web pages in order for them to rank higher in internet search results. It is very important to note that SEO refers to organic results. Organic results mean that no payment was made to the search engine company in order to position better. What Is SEO in Marketing? When a website or webpage is optimized, it ranks highly in search results and therefore receives increased traffic. This leads to increased brand awareness and sales. This is...
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SEO 101: GOOGLE, BING, AND YAHOO WEBMASTER TOOLS Webmaster Tools are services for web developers including tools for SEO, Search Engines, Domain Checkups, and HTML scripting tools. GOOGLE Google Search Console is a free web service. This allows webmasters to check indexing status and optimize website visibility, including the ability to: Submit and check a sitemap. Check and set the crawl rate, and view statistics about how Googlebot (Google’s webcrawler) accesses a particular site. Generate and check a robots.txt file. List internal and external pages that link to the site....
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In today’s day and age, where the entire world has turned into one big global village, people have found new and innovative ways to generate stable incomes through Digital Marketing. Previously, many people were opposed to the rapid spread of technology because of a common perception that it would take over jobs. However, most people failed to realize that technology and the internet could provide numerous online business opportunities. The internet holds many hidden career opportunities, and most people require little to no skill to get into these and start...
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One of the things I love about technology is the ability it has to provide greater options for business, If you hope to grow your business using the Internet, here are seven tools to consider: Workflow/Project Management Software One of the best ways to grow your business is to create systems that make you more productive. Look for project management software that meets your needs and is easy to use. Tools like WorkFlowMax can help you integrate all of your systems so that they are easy to see and manage, cutting...
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Are you looking for tools to launch, grow, and scale your online business in this super-competitive digital world? To be successful, you’ll need a whole arsenal of tools — including a landing page designer, sales funnel builder, an email marketing tool, an eCommerce platform, blogging plug-ins, lots of automation tools, and the list goes on. But finding the perfect tools doesn’t have to be a do-or-die situation. What if we said you can find everything you need in one simple platform? In this post, we’ve reviewed a reliable...
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What is Google Analytics 4? Google Analytics 4 (GA4) is a web analytics tool from Google that lets you track and measure user traffic and behavior on your website for free. It’s used by an estimated 28.8 million websites, giving it an estimated 85.9% share of the web analytics market. Here’s what it looks like: SIDENOTE. GA4 replaced Universal Analytics in October 2020. It’s now the default for all new Google Analytics properties. Why use Google Analytics? You started your website to inform potential customers of your products or...
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Even if you’re not in a technical position, you’ve likely heard of search engine optimization (SEO). Whether you’re a small business owner or run a Fortune 500 company, search engine optimization drives business across all industries in this modern world. By producing high-quality content, you can optimize your web pages to turn up higher in search engine results. The higher your website ranks for the right search queries, the more traffic you’re likely to drive to it. After all, many internet users — a whopping 75% — tend not...
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What is email marketing? Email marketing is a form of marketing where one uses commercial emails to build relationships and sell products or services to their audience. An effective email program will help you keep your audience informed and engaged with your brand and its offering. Also, it’ll help you turn window-shoppers into customers and one-time buyers into loyal brand advocates. Despite the fact that email marketing has been around for a long time, it continues to generate an impressive return on investment for thousands of marketers around the...
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